Current beauty consumer trends create interesting dynamics on the beauty ingredients market, inspiring formulators and brands to innovate and create new beauty products. Take a peek at the buzzy beauty ingredients trending in 2020 and beyond.

SUPERCHARGED INGREDIENTS – powerful, effective ingredients

beauty ingredients


Copper – the skin youthfulness

Copper is vital for healthy skin, it helps boost the collagen and elastin for firmer, smoother, younger-looking skin. Copper peptides are excellent at warding off the effects of pollution and stress in skin, including DNA damage.

beauty ingredients vitamins

Niacinamide – the ultimate multitasker

Niacinamide, a form of vitamin B3, works to protect skin from environmental damage and also helps skin make more collagen and hyaluronic acid. It improves hydration, reduces signs of aging, diminishes enlarged pores, and significantly lessens skin discoloration.

beauty ingredients centella asiatica

Centella Asiatica – the wonder healer

Centella asiatica, also known as cica, tiger grass and gotu kola is a wound healer. Thanks to its healing, soothing, antibacterial, and inflammatory properties it helps to calm spots, stimulates collagen and soothes redness.

beauty ingredients squalane

Squalane – the moisture booster

Super lightweight, but super-hydrating, squalane helps keep the moisture barrier in optimal condition and the skin smooth, soft, and healthy-looking.


 health, wellness and beauty enhancer ingredients

beauty ingredients adaptogens

Adaptogens – the body regulator

Adaptogens (like Astragalus, Reishi Mushrooms, Ashwagandha) are designed to help our bodies adapt to life’s environmental and emotional stressors. They essential aid to protect the skin, maintain health, and restore wellbeing.

beauty ingredients cbd

CBD – the rising star

Cannabidiol, which the non-psychoactive extracts from the cannabis plant, is the answer to delivering both inner and outer beauty. Thanks to unparalleled calming, healing and anti-inflammatory properties, CBD extracts and hemp-derived oils work to ease aches, soothe stress and prolong your skin’s health but also to moisturize and nourish skin.  

beauty ingredients electrolytes

Electrolytes – the super mineral

Electrolytes are minerals (like calcium, magnesium, potassium and sodium) that carry an electric charge. They help with overall cell function and reduce acne and other skin disorders by reducing stress and stabilizing hormonal imbalances.


environmental stress defender ingredients

beauty ingredients electrolytes

Vitamins – the skin loving superheroes

Due to increasing demand for naturally-sourced vitamins all across all beauty sectors, vitamins continue to lead market growth. From vitamin A a potent anti-ager, through vitamin C ideal for perking up dull and tired-looking skin to vitamin E, which acts like a shield against complexion-ravaging UV rays and pollution, vitamins are necessary for driving all cellular activities.

beauty ingredients nigella sativa

Nigella Sativa – the wonder worker

Nigella Sativa (often referred to as Black Seed, Black Cumin, or Black Caraway) is antioxidant-rich and works to reduce oxidative stress, which can cause cell death by damaging cellular lipids, proteins, and DNA. Thanks to its antibacterial and anti-inflammatory properties., it also helps to fight skin’ s problems and soothe and nourish it.

beauty ingredients blue algae

Blue-Green Algae – the Superfood

Blue-green algae, also known as blue algae and spirulina, is rich in amino acids, minerals, and antioxidants that protect against daily interaction with pollutants, including blue light. It also help decreases inflammation, tones the skin and encourages cell turnover to promote a more youthful-looking complexion.