As health awareness rose exponentially in the past few months, so did the demand for natural and healthy beauty products. According to a Euromonitor webinar ‘Health and Beauty in the Coronavirus Era’, “the global health crisis has accelerated the wellness movement and all related micro-trends, as consumers have shifted their attitudes and consumption habits towards products and services focusing on health, ‘clean’ propositions and emotional well-being. Demand for immunity and prevention drives sales growth of immunity-positioned supplements by 14% in 2020.”
Irina Barbalova, global head of health and beauty, at Euromonitor International comments, “health and beauty continue to merge as ‘wellness beauty’, benefiting not only high-priority hygiene essentials, such as hand soap and sanitizers, but also the ‘clean to conscious’ movement in which safety, sustainable sourcing and ingredient transparency will be even more sought after”.
“Every health and beauty brand should be mindful of mental and emotional health coming to the frontline within the wellness segment,” adds Matthew Oster, global head of consumer health at Euromonitor International. “Cultivating the notion of inner calm, balance and emotional support through product and service formats, digital applications, ingredient formulations, as well as community-driven platforms will become a core manifesto for many brands.”
In alignment with the rising focus on sustainable sourcing and natural ingredients transparency, Personal Care Magazine has issued the Little Book of Natural Ingredients, Volume 2, as an ingredient reference guide for beauty innovators, formulators and beauty manufacturers.
The book is “providing technical data and prototype information from world’s leading suppliers of natural ingredients for personal care formulations”. You can access the full Little Book of Natural Ingredients here
According to a beauty industry trends report by CB Insights, “Ingredient sourcing is a major concern for beauty brands, especially ones focused on “natural” or organic products, as environmental factors can make working with raw, natural ingredients difficult. To better control their ingredient supply chains and mitigate these potential risks, many natural beauty brands are employing vertical integration by working with and basing their businesses on farms, which can function as labs to test ingredients and natural technologies.
These initiatives point towards an increased focus on sustainability in the beauty industry more broadly, as transparent ingredient sourcing emphasizes eco-friendly production processes and leads to more sustainable end products. Moving from the land to the lab, biotechnologies are increasingly impacting the production of future beauty ingredients.”