2020 Beauty Industry Trends

2020 Beauty industry trends

Resilience, regrouping and reinvention have been the words of the day this year. The virus has sent us over and over to the drawing board, to rethink operations, production and distribution, examine how relevant products are to the changing consumer priorities in health and wellness, redo our projections and, overall, tune in much deeper with our audiences.

The SCC Annual Scientific Meeting and Showcase is now Virtual

society of cosmetic chemists

The Society of Cosmetic Chemists’ 74th Annual Meeting & Showcase scheduled for December 2020 will now be a fully virtual meeting. Although being together in person for the annual meeting is not possible this year, the virtual meeting forum will allow SCC to safely educate and engage the beauty scientific community.

Serving the Beauty Industry for 50 Years: ICMAD is now IBA – the Independent Beauty Association


BBAM: Ken, please tell us what has prompted the important recent changes in your organization.

Ken Marenus: Thank you for inviting me to share with you our thoughts about the recent transformation of the Independent Cosmetic Manufacturers and Distributors (ICMAD) to the Independent Beauty Association (IBA).
We understand that our industry and its products now represent a broad spectrum of technical, legal, regulatory and business disciplines.

Beauty Brands Today: Be Bold, Be Authentic, Be Inclusive

Beauty branding

Centdegrés is an international creative firm powered by more than 100 talented people around the world. Its mission is to concentrate all its creative forces on helping its clients win their battles, maximize their impact and challenge the status quo through creativity.
Centdegrés is a NETWORK SPANNING 11 COUNTRIES AND 19 STRATEGICALLY LOCATED OFFICES and provides deep insight into your every business needs, from brand definition to creative deployment. Centdegrés shapes the brand’s entire ecosystems with a full spectrum of services and expertise across numerous industries and business sectors

Beauty Today – Industry Insights from the Society of Cosmetic Chemists

cosmetic chemists

Founded in 1945 and celebrating its 75th Anniversary this year, the SCC is the oldest and largest non-profit organization serving the cosmetics and personal care industry. Dedicated to the advancement of cosmetic science, SCC headquarters provides unparalleled education, resources and networking for more nearly 6,000 members globally and via 19 chapters across North America. Visit www.scconline.org for more information. Read more about the impact of recent challenges on the cosmetics industry and how SCC members are adapting

The Beauty of Latin America

Latin America economy is one of the most diverse, as is the culture of the region. It is a truly melting pot with a mix of influences ranging from native folklore, European habits, Roman Catholicism and African religions. The Latin America cosmetics industry is continuously expanding and has placed itself as one of the fastest […]

Latin America Beauty Market

Latin America is one of the fastest-growing and most vibrant cosmetic markets across the world.  The beauty and personal care market in the region will reach a value of $69.9 billion by 2021. 75% of Latinas consider beauty an important part of their culture. Brazil, Mexico, Colombia, and Chile are the top markets in Latin […]