BEAUTY MARKET TRENDS, NEWS AND EVENTS
Resilience, regrouping and reinvention have been the words of the day this year. The virus has sent us over and over to the drawing board, to rethink operations, production and distribution, examine how relevant products are to the changing consumer priorities in health and wellness, redo our projections and, overall, tune in much deeper with our audiences.
The Society of Cosmetic Chemists’ 74th Annual Meeting & Showcase scheduled for December 2020 will now be a fully virtual meeting. Although being together in person for the annual meeting is not possible this year, the virtual meeting forum will allow SCC to safely educate and engage the beauty scientific community.
BBAM: Ken, please tell us what has prompted the important recent changes in your organization.
Ken Marenus: Thank you for inviting me to share with you our thoughts about the recent transformation of the Independent Cosmetic Manufacturers and Distributors (ICMAD) to the Independent Beauty Association (IBA).
We understand that our industry and its products now represent a broad spectrum of technical, legal, regulatory and business disciplines.
As health awareness rose exponentially in the past few months, so did the demand for natural and healthy beauty products. According to a Euromonitor webinar ‘Health and Beauty in the Coronavirus Era’, “the global health crisis has accelerated the wellness movement and all related micro-trends, as consumers have shifted their attitudes and consumption habits towards products and services focusing on health, ‘clean’ propositions and emotional well-being. Demand for immunity and preventio
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BBAM: More and more beauty companies brand themselves along terms like ‘conscious beauty’, ‘green beauty, ‘blue beauty’ – are there clear definitions and criteria for these terms?
Michael Nolte: Not only is there no internationally accepted, industry-wide definition, the criteria vary across categories, because the ingredients and manufacturing processes involved are at times fundamentally different.
About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.
Founded in 1945 and celebrating its 75th Anniversary this year, the SCC is the oldest and largest non-profit organization serving the cosmetics and personal care industry. Dedicated to the advancement of cosmetic science, SCC headquarters provides unparalleled education, resources and networking for more nearly 6,000 members globally and via 19 chapters across North America. Visit www.scconline.org for more information. Read more about the impact of recent challenges on the cosmetics industry and how SCC members are adapting
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