2020 Beauty industry trends

2020 Beauty Industry Trends

Resilience, regrouping and reinvention have been the words of the day this year. The virus has sent us over and over to the drawing board, to rethink operations, production and distribution, examine how relevant products are to the changing consumer priorities in health and wellness, redo our projections and, overall, tune in much deeper with our audiences.

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society of cosmetic chemists

The SCC Annual Scientific Meeting and Showcase is now Virtual

The Society of Cosmetic Chemists’ 74th Annual Meeting & Showcase scheduled for December 2020 will now be a fully virtual meeting. Although being together in person for the annual meeting is not possible this year, the virtual meeting forum will allow SCC to safely educate and engage the beauty scientific community.

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Serving the Beauty Industry for 50 Years: ICMAD is now IBA – the Independent Beauty Association

BBAM: Ken, please tell us what has prompted the important recent changes in your organization.

Ken Marenus: Thank you for inviting me to share with you our thoughts about the recent transformation of the Independent Cosmetic Manufacturers and Distributors (ICMAD) to the Independent Beauty Association (IBA).
We understand that our industry and its products now represent a broad spectrum of technical, legal, regulatory and business disciplines.

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Little Book of Natural Ingredients

Beauty Ingredients Trends: Accelerating Towards Healthy Beauty

As health awareness rose exponentially in the past few months, so did the demand for natural and healthy beauty products. According to a Euromonitor webinar ‘Health and Beauty in the Coronavirus Era’, “the global health crisis has accelerated the wellness movement and all related micro-trends, as consumers have shifted their attitudes and consumption habits towards products and services focusing on health,  ‘clean’ propositions and emotional well-being. Demand for immunity and preventio

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Beauty branding

Beauty Brands Today: Be Bold, Be Authentic, Be Inclusive

Centdegrés is an international creative firm powered by more than 100 talented people around the world. Its mission is to concentrate all its creative forces on helping its clients win their battles, maximize their impact and challenge the status quo through creativity.
Centdegrés is a NETWORK SPANNING 11 COUNTRIES AND 19 STRATEGICALLY LOCATED OFFICES and provides deep insight into your every business needs, from brand definition to creative deployment. Centdegrés shapes the brand’s entire ecosystems with a full spectrum of services and expertise across numerous industries and business sectors

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Natural beauty trends

Emerging Beauty Trends amidst Disruption

BBAM: More and more beauty companies brand themselves along terms like ‘conscious beauty’, ‘green beauty, ‘blue beauty’ – are there clear definitions and criteria for these terms?

Michael Nolte: Not only is there no internationally accepted, industry-wide definition, the criteria vary across categories, because the ingredients and manufacturing processes involved are at times fundamentally different.

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cosmetic chemists

Beauty Today – Industry Insights from the Society of Cosmetic Chemists

Founded in 1945 and celebrating its 75th Anniversary this year, the SCC is the oldest and largest non-profit organization serving the cosmetics and personal care industry. Dedicated to the advancement of cosmetic science, SCC headquarters provides unparalleled education, resources and networking for more nearly 6,000 members globally and via 19 chapters across North America. Visit for more information. Read more about the impact of recent challenges on the cosmetics industry and how SCC members are adapting

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