Skincare industry trends are evolving over the years, with existing movements transforming with changing demands of a more ‘skintellectual’ consumer while new developments appear with the arrival of new technology.
Let’s take a look at 4 trends that are redefining the face of the skincare industry.
Next Gen Clean and Sustainable Skincare
Eco-ethical lifestyles are influencing the clean beauty evolution as conscious consumers consider the environmental and ethical impact of their beauty buys. Consumers nowadays are looking beyond natural, organic and safe beauty, they also expect brands to take a stand on climate, ethical and environmental issues. The trend towards more transparency push brands to embrace sustainable sourcing, traceability of ingredients, biodiversity protection, water conservation, and reduction of waste to landfill in all their actions from brand strategy, products launches, to supply chain. To answer consumers who want to feel informed and empowered about how they care for themselves and the planet, offer clean and sustainable skincare is no longer an option for beauty brands.
Return to a more minimalist beauty routine
The less is more movement and earth-conscious consumption is pushing beauty consumers to pare down to only the essentials and drives the return to a more minimalist approach to skincare.
With a mind on sustainability as well as streamlining their beauty routine, consumers are searching out skincare products that offer more than one use and contain higher concentrations of effective ingredients.
In response to these consumers who want to simplify their beauty routines, brands are trying to push out skincare products that focus on practicality and offer multi-functional and hybrid benefits to fit their need.
A Holistic Approach to Skincare
The wellness movement continues to influence the beauty industry with consumers hold a more holistic perception of beauty that spans both physical and emotional aspects. Consumers are becoming more savvy and understand that the environmental stressors (chemicals, pollution), the lifestyle (diet, exercise) and inner imbalances (physical, emotional,
mental) have a direct correlation with the status and look of the skin.
Consequently, beauty brands take a holistic approach to skincare with a focus on dermo-nutrition, wellness and genuine skin health from the inside out. This drive the launch of beauty products that boast features that go beyond function and efficacy and promote mental and emotional well-being.
This search for a more mindful lifestyle has also led to a growing market for beauty supplement that promote an ‘inside out beauty’ and deliver internal health benefits that in turn lead to glowing, healthier skin.
Tech is Driving Personalization in Skincare
As society has embraced new, more diverse standards of beauty, and consumers are no longer content with one-size-fits-all products when it comes to skincare, new digital technologies and scientific advances mark the advent of a hyper-personalized era for skincare.
The beauty industry is embracing the latest emerging technologies, from artificial intelligence to augmented reality, to give customers a more personalized, tailor-made approach to beauty. Skincare brands introduce a new generation of tech-enabled devices: intelligent apps, connected wearables, skin-scanning devices, virtual try-on that allow a hyper-personal
approach to skin beauty and health and meet skincare needs in real time.
