Beauty Ingredients Trends: Accelerating Towards Healthy Beauty

Little Book of Natural Ingredients

As health awareness rose exponentially in the past few months, so did the demand for natural and healthy beauty products. According to a Euromonitor webinar ‘Health and Beauty in the Coronavirus Era’, “the global health crisis has accelerated the wellness movement and all related micro-trends, as consumers have shifted their attitudes and consumption habits towards products and services focusing on health,  ‘clean’ propositions and emotional well-being. Demand for immunity and preventio