Beauty Ingredients Trends: Accelerating Towards Healthy Beauty
As health awareness rose exponentially in the past few months, so did the demand for natural and healthy beauty products. According to a Euromonitor webinar ‘Health and Beauty in the Coronavirus Era’, “the global health crisis has accelerated the wellness movement and all related micro-trends, as consumers have shifted their attitudes and consumption habits towards products and services focusing on health, ‘clean’ propositions and emotional well-being. Demand for immunity and preventio