Serving the Beauty Industry for 50 Years: ICMAD is now IBA – the Independent Beauty Association
BBAM: Ken, please tell us what has prompted the important recent changes in your organization.
Ken Marenus: Thank you for inviting me to share with you our thoughts about the recent transformation of the Independent Cosmetic Manufacturers and Distributors (ICMAD) to the Independent Beauty Association (IBA).
We understand that our industry and its products now represent a broad spectrum of technical, legal, regulatory and business disciplines.